Consumer Behaviourself

“EASY” poster by Charles Daoud...

Sun, 28 Apr 2013 06:01:43 +1000

“EASY” poster by Charles Daoud (Source: visualgraphic)

Packaging design for “Drip” shaving collection by...

Sat, 27 Apr 2013 06:01:52 +1000

Packaging design for “Drip” shaving collection by Kristian Mjøset (Source: thestatesofshapes)

“Beertone” by Alexander Michelbach and Daniel...

Fri, 26 Apr 2013 18:00:54 +1000

“Beertone” by Alexander Michelbach and Daniel Eugster (Source: takeovertime)

“Hybreed” collection by Charlotte Kingsnorth...

Fri, 26 Apr 2013 12:01:08 +1000

“Hybreed” collection by Charlotte Kingsnorth (Source: enochliew)

Cover design for Ampersand Magazine (Source: typeverything)

Fri, 26 Apr 2013 06:02:10 +1000

Cover design for Ampersand Magazine (Source: typeverything)

“Little Spines” book design by Vibeke...

Sat, 13 Apr 2013 06:02:08 +1000

“Little Spines” book design by Vibeke Illevold (Source: elisehenderson)

“Habitat” by Katarzyna Józefowicz...

Fri, 12 Apr 2013 18:00:57 +1000

“Habitat” by Katarzyna Józefowicz (Source: archatlas)

Electrical tape sculpture by Takahiro Iwasaki (Source: artruby)

Fri, 12 Apr 2013 12:00:55 +1000

Electrical tape sculpture by Takahiro Iwasaki (Source: artruby)

Packaging design for GOA Health Yoghurt by Isabela Rodrigues...

Fri, 12 Apr 2013 06:01:55 +1000

Packaging design for GOA Health Yoghurt by Isabela Rodrigues (Source: The Dieline via escapekit)

Business concept for Eyesecream (Source: m-m.es...

Thu, 11 Apr 2013 12:00:50 +1000

Business concept for Eyesecream (Source: m-m.es via ashortinspiration)

This project was developed from the very beginning (even from within the product), a very unique ice cream: a shaved ice cream imported from Taiwan, and with a texture somewhere between sorbet and ice cream.

There was a certain level of complexity for two reasons: first, this type of ice is unknown in Europe, implying a teaching job to overcome initial logic distrust. On the other hand, from the aesthetic criteria about local food, this ice cream is not very attractive, but rather ugly: an amorphous mass of ice cream with lots of sauces and toppings falling above and the sides. The ice cream was so so ugly … we decided to make a virtue of it by creating a creative strategy around this. We worked up the product working closely with the client (Joad López and Federico Mendoza), that had at all times a receptive and constructive attitude. We started a “deconstruction”, separating the ice cream and toppings. As key creative twist, we put two sugar eyes on the top of this ice cream mountain, making it a character-monster that looks you in the eyes and immediately gives it life and personality. The effect you get with a some simple eyes is just amazing.

From there, the naming came almost alone: Eyescream, which in English is pronounced like ice cream, but also makes direct reference to the eyes. We invented a monster and a character for each flavor.

Then we developed a very sophisticated packaging but with a very simple and economical construction: a kind of tray that fit the ice cream container and two containers for toppings (jam, chocolate sauce, caramel, etc.).

Being confronted with the actual location, we realized that the selfservice formula would best fit the product. We built wooden low cost boxes for selfservice, concentrating all the consumer experience. And we organized a fragmented facade, constructed from a large sign with “legs” that has the ability to break down into a number of signs, when open to the public. One for external identity and another, when opened, works as informative product menu.

Branding and packaging concept for Melt, a fictional gourmet...

Thu, 11 Apr 2013 06:02:01 +1000

Branding and packaging concept for Melt, a fictional gourmet chocolate shop, by JJAAKK Design (Source: jessicayeh)

Interior design for Esade Creapolis by TwoPoints...

Wed, 10 Apr 2013 18:00:54 +1000

Interior design for Esade Creapolis by TwoPoints (Source: thedsgnblog)

“We solved the orientation problem with a color system that is divided in three subsystems according to the three modules (A, B and C) of the building. Vertical color stripes break the monotony of the long corridors with form and color and give them liveliness. In order to make orientation easier we implemented typographic installations in different places of the building.”

Branding and packaging design for TRITICUM...

Wed, 10 Apr 2013 12:00:50 +1000

Branding and packaging design for TRITICUM (Source: ashortinspiration)

“Currency Collage” by Mark Wagner (Source: Laughing...

Wed, 10 Apr 2013 06:01:46 +1000

“Currency Collage” by Mark Wagner (Source: Laughing Squid via archiemcphee)

“The one dollar bill is the most ubiquitous piece of paper in America. Collage asks the question: what might be done to make it something else? It is a ripe material: intaglio printed on sturdy linen stock, covered in decorative filigree, and steeped in symbolism and concept. Blade and glue transform it-reproducing the effects of tapestries, paints, engravings, mosaics, and computers—striving for something bizarre, beautiful, or unbelievable… the foreign in the familiar.”

“The Game of Design” - Created for a job application...

Tue, 09 Apr 2013 20:01:08 +1000

“The Game of Design” - Created for a job application (Source: arrangealign)

Business card design for Lisa Brandstaetter by Marie Zieger...

Tue, 02 Apr 2013 16:00:39 +1100

Business card design for Lisa Brandstaetter by Marie Zieger (Source: Behance)

“Break bad news gently with calligraphy” by Seb...

Tue, 02 Apr 2013 12:01:11 +1100

“Break bad news gently with calligraphy” by Seb Lester (Source: nirtober)

“People everywhere go with Visa” - Visa Global...

Tue, 02 Apr 2013 08:00:49 +1100

“People everywhere go with Visa” - Visa Global campaign by Hillary Coe (Source: Behance)

“BANDiful” Single Hand Dispensed Bandage by Vivi...

Tue, 02 Apr 2013 04:00:41 +1100

“BANDiful” Single Hand Dispensed Bandage by Vivi Feng and Yu Ping Chuang (Source: Behance)

“Pablo Bicasso’s Quotes” by zarni (Source:...

Mon, 01 Apr 2013 20:00:19 +1100

“Pablo Bicasso’s Quotes” by zarni (Source: typejunkie)