– Marcel Lebrun
“The use of a half full milk jug represents the politician Harvey Milk’s positive attitude.”
“Beatle Juice” - Apple McCartney, John Lemon, George Pearrison, Mango Starr (Source: vicwest)
This is quite a sweet story - a brand consultant and a typeface designer join forces to build an identity for their hometown.
Hidden bear in Toblerone logo. Oh wow, this makes me love the chocolate even more.
It’s just a mountain, right? Look closer, do you see the bear? There is a bear shape hidden in the negative space within that mountain. This is meant to symbolize the city of Bern, Switzerland.