Packaging for Teapee Amerindian Herbal Teas (Source: Packaging UQAM via Lürzer’s Archive)

Coca-Cola logo in different countries (Source: jaymug)

Coca-Cola logo in different countries (Source: jaymug)

"Your brand is the summation of conversation about you, without you."

– Marcel Lebrun

Harvey Milk Wine branding by Emily Hale (Source: marlenedoll)

“The use of a half full milk jug represents the politician Harvey Milk’s positive attitude.”

Shoelaces “business card” design for Adidas by AGE Isobar (Source: Design Taxi)

Specsavers calendar concept by Andrew Ackroyd (Source: WHATtheCOOL)

Specsavers calendar concept by Andrew Ackroyd (Source: WHATtheCOOL)

Branding for Axis Sport Cafe by Mahmoud Alkhawaja (Source: Behance)

“Beatle Juice” - Apple McCartney, John Lemon, George Pearrison, Mango Starr (Source: vicwest)

“Beatle Juice” - Apple McCartney, John Lemon, George Pearrison, Mango Starr (Source: vicwest)

This is quite a sweet story - a brand consultant and a typeface designer join forces to build an identity for their hometown.

The evolution of cereal packaging (Source: BuzzFeed)

“Red and White” series by Wilson Hennessy (Source: mistermichaeljason)

“Fresh Impressions on Brandmarks” by Adam Ladd (Source: hamidspov)

Business card for Walsh landscaping (Source: The Chip Shop Awards)

“One neat little package” - Messy (Source: curiositycounts)

Hidden bear in Toblerone logo. Oh wow, this makes me love the chocolate even more. 

It’s just a mountain, right? Look closer, do you see the bear? There is a bear shape hidden in the negative space within that mountain. This is meant to symbolize the city of Bern, Switzerland.
(Source: inspirationfeed)

Hidden bear in Toblerone logo. Oh wow, this makes me love the chocolate even more. 

It’s just a mountain, right? Look closer, do you see the bear? There is a bear shape hidden in the negative space within that mountain. This is meant to symbolize the city of Bern, Switzerland.

(Source: inspirationfeed)