As a wedding invitation designer and letterpress printer, I cheated myself out of the best possible job opportunity when my (now husband) and I decided to throw a surprise wedding at our daughter’s 2nd birthday. Then I got thinking… maybe I could create invitations to the birthday that hid some kind of secret message. I spent months poring over a design that existed on two separate levels: a little girl’s birthday invitation that, when viewed through 3D decoder glasses, became a wedding invitation. The design had to be really tight so that we felt confident to send it to our friends and family without worrying that they would see the hidden message. And guess what? It worked! Until they arrived at the birthday party and put those 3D glasses on, they never saw it coming.
A visualisation of the colour palette of the New York Times front page, where each column is one day of February 2011 newspapers.
“Extra strong garlic sauce” - Heinz print advertisement amongst personal ads (Source: I Believe In Advertising)